Barilla
Starting from the overall characteristics of Barilla products, l focus on itsunique ingredient selection and production process. Barilla pasta useshigh-quality flour and fresh ingredients, and adopts traditional productiontechniques to give its products a strong ltalian flavor and taste. In additionBarilla's whole wheat pasta products contain rich fiber, which aligns withthe concept of a healthy diet.
Through the interaction between the characters and the spring. the Q-bounce texture of the pasta is displayed, which makes the noodles morelayered and resilient when chewing, and brings unique taste buds to thediners.
I associate the inherent elasticity of basketball with real-life scenarios and use theimage of basketball to represent Barilla's noodle elasticity, highlighting Barilla'sproduct advantages
The preparation of pasta is very elaborate, requiring multiple processes andmany kneading and stretching.The unique thing about pasta is that it has astrong, elastic texture and an endless aftertaste. In order to better reflect thistaste, you can try to add more eggs and flour during the production processto increase the viscosity and toughness of the noodles, so that the noodlesare stronger.
Through the drafting effect drawing, the whole can show Barilla's Q bomb.
wheat fragrance, strong road brand characteristics.
The third digital map again starts from characteristics.Byartificially stretching, some creative elements can be added to thepreparation process, such as using different types of flour,adding vegetable juice or fruit juice, etc., which can add somespecial texture and nutrition to the noodles.
Based on the draft image, l have also modified the background color of the overaldigital image to match the official brand and better represent the main image ofthe product.
The image shown above is my first digital draft. The creative aim is to highlighthe Qelastic taste of pasta through unique production methods and ingredientsin order to attract more customers. At the same time, through innovation andexperimentation, new elements are injected into the cooking method of pastaand the variety and flavor of pasta are enriched.
Using real-life scenarios and using digital graphics to express Barilla's fabricelasticity, the two have a high degree of similarity and can better fit daily life,reflecting the central idea of the product.
